With Opinionway, Norauto reveals the evolution of behaviour on the road to holidays, and announces its great comeback on TV, via a campaign signed Score DDB

25 June 2019

Having a good audio system is THE French people’s number one priority for a successful holiday route.
The tops of their playlist? As soon as the wind blows from Renaud, doubled with a title “guilty pleasure”: Liberated, delivered from the Snow Queen! In addition to this passion for music and singing, the Opinionway survey for Norauto reveals 4 new trends: the French are adopting more eco-responsible driving, going less far, slowly getting into carpooling and taking more breaks. Annual peak of attendance at Norauto centres, holidays are an opportunity for the car maintenance leader to resume speaking on TV, via a campaign by Score DDB inspired by the phenomenon show “Car-pool Karaoke”. It expresses Norauto’s complicity with future holidaymakers and the brand’s promise: to reenchant the road!

To discover on the screens since June 23rd and on the following link: https://www.youtube.com/watch?v=D3_CMN3_VfQ .

Find the results of the study as well as Norauto’s essentials for a successful holiday route as an attachment or in the Norauto pressroom: https://norauto-presse.fr?p=1408.