For the 107th edition, Norauto, the leader in automotive maintenance and solutions, will once again be present on the roads of the Tour de France as a technical partner.
The world’s 3rd largest sporting event, the 2020 edition of the Tour de France will start from the city of Nice on August 29th. Norauto will once again have the mission of providing technical assistance for all the vehicles of the followers of the great loop. The first network to be awarded the ECO MAINTENANCE ® label, the brand will also have the opportunity to highlight its eco-control diagnosis throughout the route, promoting a more responsible road by maintaining the vehicle’s engine to optimize its durability.
Luc Leblanc, former yellow jersey and world champion, will accompany the Norauto teams as the brand’s ambassador. He will also meet customers and centers present on the course.
“In this very special year, the Grande Boucle will be a real popular, generational gathering, but above all the great cycling festival! The Norauto teams are very proud to be able to renew this partnership and accompany the vehicles of the followers of this new edition. It is also an opportunity to highlight our commitment to a sustainable and responsible road, notably through the eco-control review. In addition, the Tour de France celebrates 2 and 4 wheels, which now form a real complement to the new modes of travel of the French.”
Jérôme Dumont, Communication & Marketing Manager Norauto France Norauto will meet you on August 29th for the Grand Départ & from August 27th at the Fan Park in Nice with animations around eco-driving and new mobilities.