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Innovate for the trade of the future

From the invention of the auto centre concept by Norauto to the development of new soft urban mobility solutions, Mobivia and its brands have always put innovation at the heart of their strategy in order to anticipate and respond to the expectations of their stakeholders in general and consumers in particular. Innovation of the concept, the process, the products and the services are just some of the assets for growing sustainably.


  1. Adopting an organised approach to innovation

    A range of disciplines for spreading the innovation mind-set in the different brands and encouraging every employee to offer and multiply the good initiatives. It is based on collaborative tools (internal social networks), a biennial group event (Innov’action) and the brands’ own events celebrating the best innovations.

    2015 Innov’action :
    – 1 000 projects presented
    – 20 nominees
    – 14 Business Units represented
    – 5 projects that were elected following a vote by 1500 employees

  2. Developing R&D

    Partnerships set up with external organisations and schools for designing new products, services and processes. We strive to further develop and test our private label product in connection with our suppliers according to our own charter.

  3. Facilitating a multi-channel approach

    Launch and optimisation of e-commerce websites, “click and collect” offers that allow you to reserve or buy online and pick up your goods in store, digitalisation of physical sales branches, deployment of mobile applications, etc. These are just some of the initiatives implemented to accompany the change in consumption modes and facilitate the buying itineraries used by our customers.

  4. Putting forward product and service innovations

    We regularly offer innovative own-labelled products and services that have a direct connection with the concerns facing society: Pack dépollution Habitacle MidasCoffre de toit Bermude Flex 5700 Norauto, Gamme VAE Wayscral, Xee Connect, …

  5. Developing sustainable mobility solutions

    With the benefits of our Via-ID business development fund, incubator and integrator of multi-modal travel solutions for private individuals, businesses and local authorities.
    Find out more about Via-ID.