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Forecast: Mobivia Groupe presents the 6 major trends in young people’s mobility

6 December 2013

Mobivia Groupe today revealed the emerging mobility trends in young adults (aged 18-30).
Six trends have come to light, as a result of detailed analysis undertaken in association with Perspectives Lab (carried out using existing bibliographical sources and discussions with 12 experts from various horizons).
For Marie-Cécile Rochet, Director of Marketing, Communication and CSR at Mobivia Groupe: “Historically founded to target the motor vehicle market, Mobivia Groupe has evolved over the years to encompass mobility in its entirety. Today, we are looking to tomorrow and the trends that this prospective study has highlighted serve as indicators in helping us to design our future activities and services.”
Who are these young people, how do they behave in mobility situations, what are the trends that characterize modern-day mobility for the young people of tomorrow…?
Download the Mobivia Groupe Press Kit (PDF)