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La Bicyclette Électrique

As the Parisian specialist of electrically-assisted bicycles since 2009, La Bicyclette Electrique is an ultra-specialised store concept located in Paris selling electrically-assisted bicycles and folding bikes, geared towards the high end of the market and providing neighbourhood services. The brand also offers a maintenance service for all bicycles.

picto-checklist engagements 


  • Develop power-assisted mobility and urban mobility solutions
  • Assist customers in the use of soft mobility solutions that are suited to their profile and needs, with the aim of facilitating their travel requirements
  • Offer a neighbourhood service by building a trusting relationship



  • 65m² sales floor in the centre of Paris
  • A range composed of a selection of 100 bikes (electric bicycles, folding bicycles, etc.)