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: AVERE and Mobivia Groupe 2014 survey: Results of the survey on the French people and electric mobility

14 November 2014

During the Sustainable Mobility Week, Mobivia Groupe and AVERE revealed a survey on the electric mobility of the French people, carried out by the IPSOS Institute.

Mobivia Groupe has been committed to developing offers in sustainable mobility for several years, by helping its customers gain a better understanding of electric mobility and contributing to providing an appropriate response to the various negative ideas highlighted in the results of the survey.

Discover the key figures at the bottom of the page
Discover the key figures at the bottom of the page

Marie Cécile Rochet, Director of Marketing, Communication and CSR at Mobivia Groupe, explains:

« For many years in Mobivia Groupe, electric mobility has meant both a commitment to the environment, by assisting our customers and colleagues in choices regarding sustainable mobility, and societal commitment, by supporting the rollout and democratisation of tomorrow’s car fleet. Out of these commitments have come many initiatives from our historical brands of Midas and Norauto, such as having electric courtesy vehicles and creating a range of electric 2-wheelers, etc,, as well as new brands concerned with future mobility, through our Via-ID development fund that actively seeks new modes of mobility ».

Marie Castelli, General Secretary of AVERE, talks about the results of the survey and discusses the initial findings:

The results of the study assessing the French people and electric mobility, carried out by Ipsos at the request of Avere and Mobivia Groupe, have just been published. In your view, what is the main finding of this survey?

Marie Castelli : The results show that the French people are entirely in a potentially electro-mobile situation, though they are not aware of it. This is valid for the distances they travel and the solutions that are available for them to recharge their vehicle each day. 78% of French motorists travel less than 50 km per day and the average daily distance travelled is 31 km. Furthermore, 31% of them have the possibility of recharging from home, 13% at a point near their home and 10% at their workplace. So for 54% of French people, an electric car, which has 150 to 250 km autonomy today, would be an entirely suitable option. But 88% of them have never driven an electric car, 59% believe that it would not be adequate for their daily travel needs and 72% aren’t thinking of buying one.

What negative ideas still persist regarding being won over to electric cars?

M.C. : We can see there is a real problem of disinformation, as the main blockages mentioned by the people questioned are, in order, autonomy (64%), the lack of recharging units (51%) and cost (50%), whereas bonuses place electric cars at the same price as combustion-driven cars in the same category.
60% of people do not know how much their car costs them and admit they are uninformed or very uninformed about the autonomy (66%), price (71%), recharge (71%), overall budget required for an electric car compared to that of a combustion-driven car, existing models (80%) and available aids (83%). All these results confirm there is an immense need for instruction, which we are going to do our best to fulfill.

How do you plan to do this?

M.C. : There is a huge discrepancy between the current technical maturity of vehicles, the possibility of recharging them using terminals with regular electric sockets, the evolution in prices and financial incentives, etc., and the perception that motorists have of all these. It’s really a societal issue, which is dependent on changing attitudes. Over the past years, manufacturers such as Nissan and Renault have carried out advertising campaigns, but the real matter is particularly to communicate extremely practical and down-to-earth information to the general public.
A change of approach is needed for communicating on this subject; we are going to increase the awareness of our members (car manufacturers, charging station manufacturers, etc.) and public authorities, who must understand that their efforts will not reap the hoped-for results unless they go hand in hand with a communication campaign.

infographie MG mobilité électrique

Read about all the factors of the survey inthe press release

To relive the day in images and see the reactions of participants during the electric vehicle tests: